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You are starting an athletic clothing chain. You have chosen Eastern Mountain Sports as your comparable. EMS has an equity beta of 1.80. EMS also
You are starting an athletic clothing chain. You have chosen Eastern Mountain Sports as your comparable. EMS has an equity beta of 1.80. EMS also has $80M in equity and $40M in debt, which is has a yield of 8%. The probability of default for the debt is 5% and the loss given default is 60%. The expected return of the market is 7% and the risk-free rate is 2%. What is the appropriate discount rate to use for your divisions assets/projects?
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