1- Under Armour is contemplating introducing a product that is inferior to its competition in its performance, design, and functionality. However, the manufacturer believes that "good brand marketing" can overcome these shortfalls. Why is this thinking incorrect?

2- In your position as a marketing manager you have been asked by the President to help differentiate the company's product from its competitors. In reviewing your marketing management notes, you note that the text stated that physical products could be differentiated in eight ways. What are the ways that physical products can be differentiated?

3- You have been asked to prepare a product-line analysis for Under Armour`s stable of products. Why is it important for product-line managers to do a product-line analysis?