You are tasked with analyzing ticketing prices at Danbury Ice Arena for the upcoming 2006 season, home to the world famous Danbury Trashers (real team, look it up). You pull home games for the past two years and organize your report by opponent and year played.

1)In the 2005 season, UHL's pricing elasticity for tickets was 1.03, what does that mean? Explain your answer

2)Using the report above, calculate the price elasticity (season totals columns) of Trashers tickets for the 2005 season? Are Danbury Trashers tickets elastic or inelastic?

3)Based on your answer to question (2), do you agree with the Trashers pricing policy for the 2005 season? If not, why not? If so, why?

4)Based on your answers to questions (1) and (2), do you feel Danbury Trashers have more or less flexibility in their pricing strategies than other UHL teams for the upcoming 2006 season? Why?

5)The Trashers GM and President is looking at running a promotion of Free Signed Pucks to the first 250 fans attending select home games in the upcoming 2006 season. Assuming the Trashers are scheduled to play each opponent once at home, which three home games would you recommend the GM run the promotion for and why?

6)Assuming the Trashers play each opponent once at home, which two home games would you recommend raising the ticket prices to and why?

7)Review the pricing of each opponent in 2005, which home games in 2005 do you feel the Trashers left money on the table (in other words, which games in 2005 do you feel they could have done a better job with their pricing)? Explain your answer.

Danbury Trashers Ticketing Analysis Report (04/05 Seasons, excludes playoff games) 3,000 Seat Capacity - Home Games Only # of Tickets Sold (vs. Opponent) Missouri Adirondack Flint KC Muskegon Kalamazoo Motor City Season River Frostbite Generals Outlaws Fury Wings Mechanics Otters 2004 2,089 2,312 2,404 2,768 2,673 2,259 2,553 2005 2,268 2,310 2,558 2,376 2,550 2,601 2,337 Port Fort Wayne Komets Quad City Flames Huron Season Totals Beacons 2,360 2,113 2,770 2,629 2,089 2,336 2,428 2,408 KC Adirondack Frostbite Flint Generals Average Ticket Rrice (Opponent) Missouri Muskegon Kalamazoo Motor City River Fury Wings Mechanics Otters $12.55 $10.52 $13.00 $11.60 $14.50 $11.50 $10.25 $12.50 Quad City Flames Season Totals Outlaws Fort Wayne Komets $12.90 $13.50 Port Huron Beacons $12.75 $12.15 $12.75 $11.75 $11.15 $12.25 $11.90 $11.15 $10.88 $11.75 $11.95 $12.08 Danbury Trashers Ticketing Analysis Report (04/05 Seasons, excludes playoff games) 3,000 Seat Capacity - Home Games Only # of Tickets Sold (vs. Opponent) Missouri Adirondack Flint KC Muskegon Kalamazoo Motor City Season River Frostbite Generals Outlaws Fury Wings Mechanics Otters 2004 2,089 2,312 2,404 2,768 2,673 2,259 2,553 2005 2,268 2,310 2,558 2,376 2,550 2,601 2,337 Port Fort Wayne Komets Quad City Flames Huron Season Totals Beacons 2,360 2,113 2,770 2,629 2,089 2,336 2,428 2,408 KC Adirondack Frostbite Flint Generals Average Ticket Rrice (Opponent) Missouri Muskegon Kalamazoo Motor City River Fury Wings Mechanics Otters $12.55 $10.52 $13.00 $11.60 $14.50 $11.50 $10.25 $12.50 Quad City Flames Season Totals Outlaws Fort Wayne Komets $12.90 $13.50 Port Huron Beacons $12.75 $12.15 $12.75 $11.75 $11.15 $12.25 $11.90 $11.15 $10.88 $11.75 $11.95 $12.08