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You are the Brand Manager at Marathon and entering the U.K. marketooAs new entrant and a Canadian company, brand awareness of Marathon is lowooMarathon watches

You are the Brand Manager at Marathon and entering the U.K. marketooAs new entrant and a Canadian company, brand awareness of Marathon is lowooMarathon watches are designed in Canada and manufactured in SwitzerlandooSwiss-made watches are the 'Gold Standard' in terms of functionalityooWhich pricing strategy would you use for the UK market?ooExplain your reasoning

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