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You are the brand manager for a large brand, Truly Foods. Your company has just acquired a smaller food brand called Smart Foods. Your boss

You are the brand manager for a large brand, Truly Foods. Your company has just acquired a smaller food brand called Smart Foods. Your boss told you that a new strategy needs to be created for the Smart Foods brand line, since there's already a brand awareness presence and a loyal consumer base. Truly Foods wants to continue to keep the Smart Foods brand strategy separate.

 

Instructions

Answer a page memo with section headers to your boss that does the following:

Describe the new branding strategy for the Smart Foods.

Justify the importance of using the new branding strategy.

Give 3 advantages and 3 disadvantages of using the new strategy.

Discuss the importance of maintaining consistent branding strategies for Smart Foods.

Discuss how this new branding strategy meets the marketing goals for Truly Foods.

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SOLUTION Your Name Your Position Date To Your Bosss Name From Your Name Subject New Branding Strategy for Smart Foods Dear Your Bosss Name I am writing to outline the new branding strategy for the rec... blur-text-image

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