You are the brand manager for your favorite brand of clothing, food, vehicle, or other consumer product. Write a one-page branding statement summarizing your brand for your company's VP of Marketing. How is your brand represented? What attributes and qualities distinguish your brand from competitors? Is it an individual brand or part of a family? How would you like to change the branding from what it is currently, and what benefits do you hope to achieve with your recommendations? (Tip: The VP will be especially impressed if you can offer some co-branding ideas.) What are the essential components of the brand's value proposition?