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You are the brand manager of a firm selling luxury automobiles. The CFO insists on increasing margins on sales to attain higher revenues and increase
- You are the brand manager of a firm selling luxury automobiles. The CFO insists on increasing margins on sales to attain higher revenues and increase market share. The CEO has assigned you to launch an opening-price-point family car with the luxury brand name. How would you go about doing this?
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Transportation A Global Supply Chain Perspective
Authors: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
9th Edition
1337406643, 9781337406642
