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You are the brand manager of Beats Wireless Headphones, and you plan to introduce the new Beats Ultra Wireless Headphone - Ed Sheeran Signature Edition.

  1. You are the brand manager of Beats Wireless Headphones, and you plan to introduce the new Beats Ultra Wireless Headphone - Ed Sheeran Signature Edition. How will you determine the correct pricing of the product within Beat's product line? And, what distribution strategy will you choose to follow?

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