You are the CEO for Grocery Excellence---a company that is a manufacturer of refrigerated cases for grocery stores.

1. Need a formal strategy statement and execution plan for the following company objectives:

• Expand your company customer base from just the East Coast to the rest of the United States.
• Increase your profit margin 10%
• Increase your sales volume by 15%
• Improve corporate image, reputation, and brand awareness
• Lower manufacturing production costs/overhead