You are the CEO of a company and want to make a major change from individual to team-based performance. In keeping with Kotter's ideas in "Leading Change: Why Transformation Efforts Fail," one thing you should do during the earliest part of the change process is: Group of answer choices Begin the change effort by creating dissatisfaction with current performance measures. Deemphasize small wins because they don't have much of an impact. Avoid creating a vision - it will be perceived as empty words. Emphasize that most people at lower levels in a company are not affected by change