Question
You are the CEO of a publicly traded company that has decided to build a new campus for its corporate headquarters. The facilities will come
You are the CEO of a publicly traded company that has decided to build a new campus for its corporate headquarters. The facilities will come with a state-of-the-art fitness center, food court, and other amenities. In order to choose the food options, you launch a survey to all employees. One of the restaurants chosen has a reputation of being anti-LGBTQ, which a group of employees vigorously opposes. After consultation with your Board, the company decides to cancel plans to bring that restaurant to its campus. This leads to another group of employees becoming angry on religious value grounds. The dispute goes public, and now the company has a PR war on its hands. Unsurprisingly, its stock prices plummet.
How should the company balance its stakeholder relationships: concede to those now arguing religious freedom and contract with the controversial restaurant, or maintain its decision to support the employees who protested over the restaurant's LGBTQ record? Is there a difference? Does the company have any social responsibility towards its stakeholders and/or society at large in this fact pattern? Why or why not?
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