Question
You are the CEO of a small startup company that manufactures and sells eco-friendly cleaning products. Your company has been growing steadily over the past
You are the CEO of a small startup company that manufactures and sells eco-friendly cleaning products. Your company has been growing steadily over the past year, but you have recently received an opportunity to expand your business by partnering with a large retail chain. However, this opportunity requires a significant investment of resources and may involve some changes in your current business model.
Required: Using the 8-step decision-making process of the course concepts in Unit 2, outline the steps you would take as the CEO of the eco-friendly cleaning products company to determine whether to pursue the opportunity to partner with the large retail chain. You need to explain how you would apply it to the scenario in your answers.
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