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You are the CEO of an Ice Cream company in Akron, OH and you plan to expand internationally. What strategy will you use? Question 8
You are the CEO of an Ice Cream company in Akron, OH and you plan to expand internationally. What strategy will you use? Question 8 options: Global Strategy as I am bringing a taste of the US to the world. Multidomestic as I am outside of my country. Multidomestic Strategy as each culture has its own taste. I need to adapt my flavors to the locals. Global Strategy as I am going global
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