You are the CEO of Cardinal Company (a small handheld technology firm) and have just been briefed on a promising new product with projected cash flows detailed below. Discuss your assessment of this projects viability and profitability. Explain the principles of evaluating cash inflows and outflows. Calculate payback period, total return on investment, internal rate of return, and net present value. State any assumptions (i.e. discount rate). Explain your reasoning behind those assumptions.

Year	Revenue	Capital Expenditures
2011	-	$16,000,000
2012	$2,000,000
2013	$5,000,000
2014	$6,500,000
2015	$7,500,000	$5,500,000
2016	$8,000,000
2017	$8,000,000	$1,500,000
2018	$8,500,000
2019	$9,000,000	$3,000,000
2020	$9,500,000