You are the Chief Analytics Officer for a large multinational corporation in the communications sector with operations
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Question:
- You are the Chief Analytics Officer for a large multinational corporation in the communications sector with operations that span India, Japan, Korea, China, Taiwan and Singapore The organization is undergoing significant transformations; it is scaling back operations in existing low revenue segments and ramping up investments in next generation products and services - 5G, cloud computing and Software as a Service (SaaS).
- The business is keen to develop its data and analytics capabilities. This includes using technology for product innovation and for developing a large contingent of knowledge workers.
- To prepare management for these changes, you have been asked review Accenture’s report (see link below) and publish a short report of your own that addresses the following key points:
- 1. How do we best ingrain analytics into the organisation’s decision-making processes?
- 2. How do we organize and coordinate analytics capabilities across the organization?
- 3. How should we source, train and deploy analytics talent?
- To help you draft this report, you should review the following working paper from Accenture:
- The report is prepared for senior management and the board of directors. It must reflect the needs of your organization and the sector you operate in (communications).
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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