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You are the CMO of a company marketing a new ice cream product in today's changing consumer market. Consider one potential target audience [e.g., teenager

You are the CMO of a company marketing a new ice cream product in today's changing consumer market. Consider one potential target audience [e.g., teenager girls, parents to elementary school children; elderly],

Discuss the profile for the segment and its needs for the product,

Suggest a positioning that fits this target market,

Outline your tactics (the 4 P's) to express this positioning.

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