You are the Commissioner of the National Football League $($NFL$)$ and are facing a media onslaught as your most popular athlete has just tested positive for steroids and will be suspended from participation for a specified period of time $($i$.$e$.,$ per NFL and NFL Players' Union labor contract$).$ This player is the face $($i$.$e$.,$ image$)$ of the NFL and has a great reputation with the general public in all franchise cities $($e$.$g$.,$ New York, Denver, Seattle$).$ Endorsement deals to promote this athlete $($as well as the NFL$)$ are constantly being solicited and potential revenue has previously existed from several industries. What is your plan of action towards the media regarding the NFL$\text{'}$s$,$ the athlete's, and franchise's images? In addition, how will you discipline the athlete's recent behavior? Obviously, the public will be evaluating your decisions.