You are the company secretary of Liberty Plc. Recently there have been several disputes about whether certain actions in divisions of the company have been properly conducted. Although technically legal in each case, these are viewed as improper or as sharp practice by some of those aware of the circumstances. The CEO and company secretary are aware that one of the directors I likely to raise this problem at the next board meeting. You are asked to brief the executive committee on two main areas at a meeting to be held before the board meeting. A. Briefly evaluate the concept of business ethics and why this concept is increasingly important to profit and non-profit companies and /or organizations B. How will Liberty Plc can put business ethics into practice