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You are the CSCO for The Rock Industries (TRI). Your CEO, Dwayne Johnson, just left your office and he is not happy (be careful!). He
You are the CSCO for The Rock Industries (TRI). Your CEO, Dwayne Johnson, just left your office and he is not happy (be careful!). He thinks all the SCM department does is spend, spend, spend and never creates value for the firm. Furthermore, he holds up the Marketing department as the primary source of revenue and hence, customer effectiveness. In order to exonerate the SCM department and ultimately, your own name, you have decided to run the numbers on your most recently concluded negotiation (Q4 of 2020) to show once and for all how SCM can create value. In this negotiation, you were able to get your supply base to reduce the COGS by 6%. Assignment: Using the numbers below in Table 1, answer the questions below. Table * NOTE: Round your answers up 1. What is the new COGS after the 6% negotiated reduction? 2. What is the resulting new profit? 3. What is the difference between the old and new profit, both in terms of dollar amount and percentage? 4. How much does the Marketing department need to increase sales in order to match the same increase in profit? NOTE: Round your answers up Your SCM department has been able to negotiate an additional 8\% reduction in the COGS. Using the sales figure from Table 1 and your answers to questions 1-3, answer the following. 5. Using your answers to questions 13 (but not 4) as the base, what is the resulting new increase in profit because of the additional 8% reduction in COGS? 6. How much does the Marketing department need to increase sales in order to match the new increase in profit
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