You are the director of international operations for North and South America for Lenovo. In 2015 you developed a five-year marketing plan to aggressively market personal computers in Canada, Mexico and Brazil. A key element of your plan called for meeting the competitive prices of HP and local manufacturers every step of the way. In addition you planned to spend heavily on marketing. Your yearly budget for marketing in the major target markets was set as follows:

Canada C$ 2,000,000

Mexico Pesos 5,000,000

Brazil Reals 1,000,000

Your 2015 price set in U.S.$ for your top selling laptop was $2,000 in each market. Market prices have declined 20% on a U.S$ basis over the years.

1. What do your marketing budgets look like in 2015 and today in US$?

2. What do the computer prices look like in local currencies in 2015 and today?

3. What actions would you plan to take in each market to fulfill your goals while

addressing current conditions? (Hint: look at the marketing expenditures and the prices together).