You are the director of investor relations for the company that you chose.In an email to a potential investor in the company, explain the change from the prior year to the current year for 4 ratios, at least one from each category (liquidity, solvency and profitability).

You need to explain the following for each of the 4 selected ratios:

The percentage amount of the change in the ratio (formula is new - old / old)

Whether the ratio was better or worse in the current year than the prior year

Suggest a change in the company that may have actually caused this change

The email should follow a similar format to a business memo, and should include an introduction, body and conclusion.

Task

Points Available

Correctly explain the amount of the change in the ratio and whether it was better or worse in the current year, when compared to the prior year.

(8 points each x 4 ratios)

32 points

Creatively suggest a possible reason that may have caused the change from the prior year to the current year. (6 points each x 4 ratios)

24 points

Include all appropriate sections (introduction, body, conclusion)

22 points

Correct grammar and mechanics

22 points

Total

100 points