You are the Director of Sales and Marketing for a $5-$star hotel in Kuala Lumpur. All the time.

You have been getting a lot of sales contacts $($mostly sales clients$)$ from an event marketing

agency.

Event Marketing Agency. Recently, the agency made an offer to this company $-$ Ali PaPa

Enterprises $-$ which is interested in organising an opening event here. The agency proposed that

the

that the event be held at your hotel.

The agency also sent you an e$-$mail informing you of the offer. However, to your surprise

A week later, Ali Pa$-$Pa Enterprise reaches out to you directly to organise the event at your hotel

for a more favourable rate.

Bypassing the "event company" and hosting an event at your hotel.

Using the utilitarian principles of the framework in Sales Ethics, analyse why you should deal

with a marketing agency?