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You are the founder of a start - up company. You and the other three founders have each invested 1 5 , 0 0 0

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You are the founder of a start-up company. You and the other three founders have each invested 15,000 as seed
capital. You are currently not drawing any salaries from the company. You have already spent 28,000 on set up and
legal costs. It is January and you have secured a grant, to carry out market research, of 13,000. This will be paid in
March. You have contracted a research company to carry out the research for 15,000, payable in two lots in Feb &
March.
Your University has taken an equity share in your company of 15%. They are providing you with office space and
mentors to prepare your company to launch your first product. Your product is at an advanced technology readiness
stage and your first product is fully designed and stress tested. It will need a CE mark, which will take another month
at a cost of 6,500 at time of issue.
You have decided to outsource manufacture for the first year. The delivery lead time from your supplier is one month
and terms are payment on placement of order. Your profit margin is 50%.
You have advance orders of 35,000 from early adopters have already paid 50% deposit and the balance on delivery.
They will accept delivery as soon as the CE mark is confirmed. You project you will generate additional orders, for
which you expect to have stock on hand, as follows:
Your projected purchases for the period are:
Advertising and website costs are normally 650 per month
(i) Prepare a cash flow projection for the period Jan- April. State any assumptions you make
(20 marks)
(ii) Examine your cash flow. Will you have enough funds to meet your commitments each month?
(2 marks)
(iii) If you need investment, to keep positive cash flow to the end of the April and have 80,000 available to
develop the business in May how much would you need?
(3 marks)
(iv) Explain, briefly, the relevance and importance of a cash flow projection?
(8 marks)
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