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You are the founder of Shadow Skateboards, and you are considering methods of gaining and sustaining a competitive advantage. Which of the following changes has
You are the founder of Shadow Skateboards, and you are considering methods of gaining and sustaining a competitive advantage. Which of the following changes has the best chance of quickly creating a sustainable advantage?
a. switching to a just-in-time inventory system to reduce inventory costs |
b. devoting significant resources to researching and developing new products that will be more durable than competitors' |
c. automating the manufacturing process to reduce production costs |
d. allowing customers to upload their own image designs and help assemble the finished product at retail locations |
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