You are the General Manager of a medium-sized hotel, and you work closely with all teams: Accounting, Marketing & Sales, F&B, Housekeeping, Maintenance, Front Office, etc. Together, you are looking at the financial performance of your hotel in the last 12 months and planning for the future. Have a look at the attached P&L reflecting the performance of the hotel. You are a fairly new hotel, so you are looking into your projected cash flow. You notice that in Year 1 you did not break even, and you will likely not break even in Year 2 either. Do you: Expect this: our hotel might not be cash flow positive for 10-15 years. Grow concerned: if the hotel can't make money now, how will it make money in the future? Consult the P&L: while we might not be cash flow positive early on due to high start up costs, we can judge our performance based on how we grow our revenue and control our costs