You are the head baker for a large Bakery in Waterloo, Ontario. The company wants to launch a new type of bread.

(A) By studying the "voice of the customer", list the bread features (i.e., matrix output variables) that you feel are important for this new bread to be a big hit with the customers and in turn increase sales. Explain, in detail, why you choose each.

(B) List the process steps (i.e., matrix inputs) that need to be improved prior to launching the production of this new bread. Explain, in detail, why you choose each.

(C) Create a Priority Matrix for this process (using Excel Table provided) and determine the top four (4) steps (with their % weighting), that need to be focused on. Note: Use your judgment in assessing the relationship/correlation between key input variables and the customer outputs and rank each input variable accordingly, when filling in the matrix table.

(D) If you must remove two (2) steps in the making of this new bread, which would you choose and why?

Quality Project Priority Matrix
					Voice of the Customer
	Date:	Rating of Importance
		1=No Effect, 10=Large Effect	1=No Effect, 10=Large Effect	1=No Effect, 10=Large Effect	1=No Effect, 10=Large Effect	1=No Effect, 10=Large Effect	1=No Effect, 10=Large effect	1=1 week, 10=>10 weeks
	Project								Total
1									#VALUE!
2									#VALUE!
3									#VALUE!
4									#VALUE!
5									#VALUE!
6									#VALUE!
7									#VALUE!
8									#VALUE!
9									#VALUE!
10									#VALUE!
11									#VALUE!
12									#VALUE!