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You are the head of marketing at a large company. Your research has shown that the company's annual profit, P in millions of dollars,

 

You are the head of marketing at a large company. Your research has shown that the company's annual profit, P in millions of dollars, is a function of the amount spent on advertising, x, in thousands of dollars. You determine that you can model the annual profits with the quadratic function P = f(x) = 230 + 20x 0.5x. The CEO of the company is willing to spend up to four hundred thousand dollars on advertising this year. What advice do you have for the CEO? This CEO always wants very succinct advice, but he is also interested in the "whole picture". He insists on full documentation in case he later wants to review the facts. Write a report that gives clear advice for the CEO and fits the above specifications.

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