You are the head of marketing for a company that manufactures and sells facial tissue (a paper product), and you have been asked to plan a price promotion to run during one quarter (January through March, April through June, July through September, or October through December) in the upcoming year.

1. For which quarter would you schedule the promotion, and why?
2. Which of the three effects of a price decrease do you think poses the biggest risk, and what can you do to manage that risk

Explain in 10 points.