You are the Manager, Business Development, within the Commercial Group of an imaginary low-cost airline called 'GriffJet' that has been operating successfully for two years. The airline is looking for new sources of revenue.
GriffJet is operating in one of the following regions: Asia. It is up to you to determine which region, so you will need to understand the current air transport situation within the region chosen and collate information on existing airlines that operate there.
You have been asked to investigate by senior management a series of unbundled flight products. but will include products such as fees for changing or cancelling a flight; baggage fees; and seat reservation fees
incorporate your knowledge of the key management approaches.
Discuss the products to determine which, if any, would make the Low-Cost Airline, GriffJet, deliver a financially sustainable and competitive offering.
Offer three recommendations for the airline.