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You are the manager of a franchise of ?high quality? fashionshops. The clients want ?value for money? (customer perspective)and your shareholders need a ?return on
You are the manager of a franchise of ?high quality? fashionshops. The clients want ?value for money? (customer perspective)and your shareholders need a ?return on equity higher than anyother investment? (financial perspective). Following the examplesprovided in class, you have to create a strategy map includingactions and indicators for each perspective (for financialperspective: only indicator(s), but no action required)
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For each perspective, create between two and three actions & indicators based on the following instructions: ACTIONS & INDICATORS To choose a "correct" strategy map: each of the actions (except for the financial perspective) suggested must be evaluated by a quantifiable/measurable indicator; each action suggested must point logically to another action in the strategy map. PERSPECTIVE Finance Customers Internal processes Learning and growth PERSPECTIVE ACTIONS & INDICATORS Finance (only indicator here; no action required here) Customers Internal processes Learning and growth
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