You are the manufacturer of medical tests used in hospitals for which a typical hospital will spend $20,000 to more than $100,000 per year. Unfortunately, a problem with your manufacturing process forced the closure of a plan to produce some of your most popular tests for 11 months. Customers were forced to adopt competitive tests, often requiring retraining. Now you want to win customers back who liked your product but are angry about the costs they had to bear. Describe the elements of a "win back" program that you would adopt to maximize the cost-effective recovery of revenue share over the forthcoming year