You are the marketing director for a Canadian chocolate manufacturer that is planning to enter the market in the United Kingdom.

a .Explain three changes you will make to the package.

b List and describe two methods of promotion you will use.

c State two demographic characteristics of your consumer.

d Explain how you would use Maslow's Hierarchy of Needs to market the chocolate.

e List two direct competitor products for the chocolate.

f List two indirect competitor products for the chocolate.

g State and explain two sustainable competitive advantages you can exploit for the chocolate.

h Should you use a centralized or a decentralized marketing strategy?