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You are the marketing director for Hon-eo Suckelz, a pre packaged drink snack flavored withs natural honey instead of sugar. Previous resoarch has indicated your
You are the marketing director for "Hon-eo Suckelz," a pre packaged drink snack flavored withs natural honey instead of sugar. Previous resoarch has indicated your closest compeitors are other pre packaged, high end, naturally sweetened beverages Further, you are still a fledgling company and only distibute your product in a few U.S states. Although sales have been successful to date, you would like to assess whether your upcoming marketng campaigns should focus on one of two strategies. Strategy one would be to expand the market like sodas that have "anficial" sweeteners. Strategy two would focus on attracting consumers away from current compestors. The messaging here would emphasize how *tton-e Suckelz" has numerous attractive properties that distinguishes it tom other 'all-natural" packaged sweetened beverages t peneta or, % n your relevane markets you currently operate winn 4 as To decide between these two options, you would uke to understand the o m markets a reg ona
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