Question
You are the marketing manager for a company that sells solar systems to homeowners and you want to consider the ways to reach homeowners through
You are the marketing manager for a company that sells solar systems to homeowners and you want to consider the ways to reach homeowners through cultural and social settings. What types of cultural images, music, rituals, fashion, events, and symbols may you select when planning your company advertising and marketing? Be specific in your examples.
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Marketing
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
12th edition
111182164X, 978-1133708582, 1133708587, 978-1111821647
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