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You are the marketing manager for Acme Lamp Company. Acme specializes in the manufacture of lamps (light bulbs) for industrial applications. You are in charge

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You are the marketing manager for Acme Lamp Company. Acme specializes in the manufacture of lamps (light bulbs) for industrial applications. You are in charge of launching Acme's new LED-12 light emitting diode (LED) lamp. The LED-12 uses an array of 12 high-intensity LEDs to replace a standard medium-base incandescent lamp. As part of the launch plan, you must select a price. You nave that following data: Calculate the target price using Markup/Cost-Plus pricing. Calculate the target price using Target Return pricing. Calculate the target price using Value-in-Use pricing. Assume industrial plant uses 100 lamps. Calculate the target price using the Optimal Price Analysis tool on www.StephanSorger.com. You are the marketing manager for Acme Lamp Company. Acme specializes in the manufacture of lamps (light bulbs) for industrial applications. You are in charge of launching Acme's new LED-12 light emitting diode (LED) lamp. The LED-12 uses an array of 12 high-intensity LEDs to replace a standard medium-base incandescent lamp. As part of the launch plan, you must select a price. You nave that following data: Calculate the target price using Markup/Cost-Plus pricing. Calculate the target price using Target Return pricing. Calculate the target price using Value-in-Use pricing. Assume industrial plant uses 100 lamps. Calculate the target price using the Optimal Price Analysis tool on www.StephanSorger.com

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