Question
You are the marketing manager for Clean Cut, a manufacturer of shaving products. Your company produces several lines of safety razors for men and women.
You are the marketing manager for Clean Cut, a manufacturer of shaving products. Your company produces several lines of safety razors for men and women. The company markets several lines of razors across a limited number of independent (third party) retail stores. It is currently deciding whether or not to sell its higher end model (the Clozer) via a website based sales strategy of direct internet sales. In evaluating this idea, you are to consider the following set of information:
Clozer factory labor = $.20/unit
Clozer raw materials = $.50/unit
Clozer administrative overhead = $50,000
Clozer advertising = $50,000
Packaging = $.15/unit
Retailer's margin = 20%
Sales Force commissions = 10% of the retail selling price (this applies when company salespeople make sales to independent retailers).
E-commerce website (for internet sales only) = $25,000
Vehicle leases (for direct Sales Force only) = $60,000
Given this information, which number below is the Clozer's per unit contribution when sold via retail channels at a price of $5.00?
A . $4.15 | ||
B | $2.65 | |
C | $3.65 | |
D | $3.50 |
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