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You are the marketing manager of a food products company that is considering entering the Indian market. The retail system in India tends to be
You are the marketing manager of a food products company that is considering entering the Indian market. The retail system in India tends to be very fragmented. Also, retailers and wholesales tend to have long-term ties with Indian food companies; these ties make access to distribution channels difficult.
What distribution strategy would you advise the company to pursue? Why?
(BUS5 187 - Chapter 18)
Please don't copy internet
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