Question
You are the marketing manager of a new budget airline company. Your airline targets young adults who like to travel but are restricted by Covid-19.
You are the marketing manager of a new budget airline company. Your airline targets young adults who like to travel but are restricted by Covid-19. Develop a marketing mix for your airline to effectively capture your target market.
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To capture the attention of young adults restricted by Covid19 Id design a marketing mix that appeals to their desire for affordable yet safe and flex...Get Instant Access to Expert-Tailored Solutions
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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