You are the marketing manager of an insurance company, prepare a

marketing plan to cater the LGBT community.

I need answer for situation analysis answer

SITUATION ANALYSIS

Internal environment

Financial (market share, market growth, profit, sales)

Non-financial results (employee satisfaction & customer satisfaction)

External environment

Competitive environment (direct & indirect competitors)

Economic environment

Demographic environment

Social and cultural environment

Political and legal environment

Technological environment

SWOT analysis