You are the marketing team responsible for the new Iphone 15 in Canada. Apple has an extensive environmental scanning and intelligence system that provides detailed reports on a regular basis. Yesterday's report emphasized the importance of the company's political environment and highlighted two critical factors. First, it indicated that taxes on electronics in five provinces may soon rise by roughly 15% if Quebec can be persuaded to sign on to a proposed federal-provincial agreement. Ontario, New Brunswick, Nova Scotia and Prince Edward Island have agreed in principle with Ottawa to the move, but Quebec is balking because it fears an increase in contraband electronics. And the Maritime provinces have indicated they will not raise their taxes unless Quebec does, because not having Quebec on board would worsen inter-provincial smuggling. Secondly, the report pointed to the fact that the Health Minister last week announced that the National Liberal Caucus Committee on Health Priorities, chaired by Mr. Lynn Myers, M.P., Waterloo-Wellington, has been asked to look at options for enhancing the Government's anti- electronic public education initiatives. The Committee will canvass the views of Canadians on strategies to address youth electronic use - especially social media. The Committee will then make recommendations for enhancing public education efforts to the Minister of Health by Spring 2024. "I am very pleased to have been asked to serve in this capacity," said Mr. Myers. "Youth social media use is a serious public health threat, and I and my colleagues look forward to developing proposals to help win the war against inappropriate electronics appropriation." Decide as a group what effects these factors are likely to have on the industry. Decide as a group what three activities you would initiate in response to this information.

You are the marketing team responsible for the new Iphone 15 in Canada. Apple has an extensive environmental scanning and intelligence system that provides detailed reports on a regular basis. Yesterday's report emphasized the importance of the company's political environment and highlighted two critical factors. First, it indicated that taxes on electronics in five provinces may soon rise by roughly 15% if Quebec can be persuaded to sign on to a proposed federal-provincial agreement. Ontario, New Brunswick, Nova Scotia and Prince Edward Island have agreed in principle with Ottawa to the move, but Quebec is balking because it fears an increase in contraband electronics. And the Maritime provinces have indicated they will not raise their taxes unless Quebec does, because not having Quebec on board would worsen inter-provincial smuggling. Secondly, the report pointed to the fact that the Health Minister last week announced that the National Liberal Caucus Committee on Health Priorities, chaired by Mr. Lynn Myers, M.P., Waterloo-Wellington, has been asked to look at options for enhancing the Government's antielectronic public education initiatives. The Committee will canvass the views of Canadians on strategies to address youth electronic use especially social media. The Committee will then make recommendations for enhancing public education efforts to the Minister of Health by Spring 2024. "I am very pleased to have been asked to serve in this capacity," said Mr. Myers. "Youth social media use is a serious public health threat, and I and my colleagues look forward to developing proposals to help win the war against inappropriate electronics appropriation." Decide as a group what effects these factors are likely to have on the industry. Decide as a group what three activities you would initiate in response to this information