You are the Marketing VP, of a new high-tech company, and need to effectively market a revolutionary new form of smart eyewear. The new eyewear is, in in some ways, similar to Google Glass, but has many advanced features that Google Glass did not have. For example, while talking with or just observing a person, it can accurately estimate age, height, and weight, can automatically search this person's background for education, address, and so forth and so on and place this information on a small, yes high-resolution screen.

You need to identify a number of issues related to potential customers but have somewhat limited resources. Given the information you hope to gather, you must choose between a number of research choices. You must be aware of the fact that you have limited resources. Which forms of research are you going to use and why (no more than 3) from the following list:

• Focus group
• Face-to-face open-ended question in-depth interviews
• Face-to-face close ended question interviews
• Web Based surveys
• Ethnography
• Observation

There are certainly other possibilities beyond this list and if you have a different method, please feel free to choose it.