You are the media planning manager in a large online firms marketing department. The budget for your new products upcoming TV ad campaign is $3.5 million and the cost per thousand exposures in the market you are targeting is $12.50. The average exposure frequency is 14. Out of the viewers you reach, 2.8% will go online to search for your product on your website, and out of these 19% will actually buy your product at an average price of $64.75. Your target for this campaign is an online sales volume of $7 million. Is your advertising budget sufficient to make this happen? If so, how much do you have left over? If not, how much more would you need to spend? To calculate additional budget, why do we need to multiply by 1000

Calculate the additional budget needed: Additional budget needed = Target online sales volume [ Expected online sales volume in thousand] Additional budget needed =$7 million [$6,871.501,000] Additional budget needed =$128,500