You are the merchandise manager for a sporting goods store. You want to study relationships between variables that could impact marketing decisions. You determine that a Chi-Square Test for Independence will be a useful analytical tool for your study.

Instructions:

• To collect data on two categorical variables, construct two questions that you would ask consumers of your sporting goods store. (The two questions will become the two variables in which you would conduct a Chi-Square Test for Independence.)
• Construct a contingency table that you will use to store the results of the data collected. (Utilize the Tables tool to create this table in your response box. Look for the table icon which is located on the far left of all icons at the top of your response box.)
• What method of data collection will you utilize? In other words, how will you get consumers to answer these questions? Will this method create any possible sampling error or collection bias?
• THE BELOW IS AN EXAMPLE OF WHAT FORMAT THE ANSWER SHOULD BE IN
• 

1. I want to determine if there is a relationship between the sport that the consumer plays and their preferred brand. The 2 questions I would ask: What sport do you most often partake in? What is your favorite brand for this sport? 2. Contingency Table: Football Basketball Softball Baseball Running Other Nike Adidas Reebok Under Armour Other 3. To collect the data, as consumers check out in the store. I would ask them to fill out a short survey. I would offer a 10% discount off of their next purchase if they filled out the survey. This would hopefully lead to a good response rate. This would lead to some sampling error in that I would only be sampling consumers who actually made a purchase and not those who shopped in the store but did not make a purchase that day. 1. I want to determine if there is a relationship between the sport that the consumer plays and their preferred brand. The 2 questions I would ask: What sport do you most often partake in? What is your favorite brand for this sport? 2. Contingency Table: Football Basketball Softball Baseball Running Other Nike Adidas Reebok Under Armour Other 3. To collect the data, as consumers check out in the store. I would ask them to fill out a short survey. I would offer a 10% discount off of their next purchase if they filled out the survey. This would hopefully lead to a good response rate. This would lead to some sampling error in that I would only be sampling consumers who actually made a purchase and not those who shopped in the store but did not make a purchase that day