You are the new account manager for the communication agency that handles integrated marketing communication (IMC) for the Special K brand. Your first decision is to conduct an IMC audit (review all IMC elements for the current strategy). You'll need to do the following, which you should submit as a discussion post: 1: Identify and discuss advertising strategy, including major media classes (i.e., TV, mobile, social media, radio, websites, etc.). Here are examples: 'Women Eat' https://www.ispot.tv/ad/w0Fn/special-k-women-eat 'Keep It Real' https://www.ispot.tv/ad/oTOs/special-k-keep-it-real 'Feed Your Change' https://www.ispot.tv/ad/Ir2L/special-k-feed-your-change 'Everybody Has a More' https://www.ispot.tv/ad/Ix_l/special-k-protein-everybody-has-a-more 1A: Describe the target audience demographically as well as psychographically (lifestyle, values, motives, etc.). 1B: What is/are the objective(s) (i.e., awareness, informative/knowledge, attitude change, behavioral incentive, other)? 1C: Based on the objective(s), how would you describe the communication 'problem' or need/want for the target audience? 1D: What is the general message the brand is communicating to the audience? This is the essence of the brand meaning that is shared among all Special K products (i.e., cereal, protein bars, breakfast bars, etc.). 2: Identify and discuss/explain all forms of consumer sales promotion utilized (i.e., coupons, price-off, contests, sweepstakes, sampling, other - distributed through any/all media). Why are they doing it? 3: Identify and discuss/explain events sponsored (or created) by Special K - why are they doing it? 4: Identify and discuss/explain PR and publicity utilized by the brand (might include positive or negative stories created by other sources) - why are they doing it? 5: Identify and discuss/explain interactive marketing efforts (online/digital/social media) - why are they doing it