You are the new Chief of Police for a city with a diverse population of approximately 100,000 people. One of the first tasks the mayor and city board members have given you is to institute a new citywide community policing program in conjunction with an already existing County initiative that the Sheriff put in place many years ago. Here are the issues: the relationship between the City police department and the citizens has been tumultuous for some time now, and in light of the new scandal with the Sheriff's Office, people are even more distrusting. Also, the media too often seems to paint an unflattering picture of your police department.

How would you, or could you even use the media to your advantage when starting and sustaining your community policing program?