Question
You are the new marketing manager of XL Inc. The VP Marketing has just walked by and dropped off a brief accounting report on your
You are the new marketing manager of XL Inc. The VP Marketing has just walked by and dropped off a brief accounting report on your desk:
Ratio | 2009 | 2010 | 2011 | Industry Average |
Inventory Turnover | 12 | 15 | 22 | 13 |
Average Collection Period of Accounts Receivable | 20 | 18 | 14 | 22 |
Average Payment Period of Accounts Payable | 30 | 30 | 42 | 18 |
Current Ratio | 1.2 | 1 | 1 | 1.5 |
Task: Write a brief (100 words or one page whichever is less) report to the VP Marketing. In your report, focus on whether XL has the financial strength to support 2020 marketing objectives of increasing sales by 30%. The VP Marketing needs your analysis for his upcoming meeting with the VP Financing.
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