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You are the new marketing manager of XL Inc. The VP Marketing has just walked by and dropped off a brief accounting report on your

You are the new marketing manager of XL Inc. The VP Marketing has just walked by and dropped off a brief accounting report on your desk:

Ratio

2009

2010

2011

Industry Average

Inventory Turnover

12

15

22

13

Average Collection Period of Accounts Receivable

20

18

14

22

Average Payment Period of Accounts Payable

30

30

42

18

Current Ratio

1.2

1

1

1.5

Task: Write a brief (100 words or one page whichever is less) report to the VP Marketing. In your report, focus on whether XL has the financial strength to support 2020 marketing objectives of increasing sales by 30%. The VP Marketing needs your analysis for his upcoming meeting with the VP Financing.

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