You are the new regional Retail Marketing manager for GNC, a retail leader in health-related items, including vitamins, protein, digestion aids, workout supplements and more. The data for GNC shows that the typical current customer is 18-50 years old, lives within 5 miles of the store, and exercises 3 times per week. The market for this demographic is saturated. You have been charged by the GNC ownership to increase sales by 20 percent over the next year, as a new 55+ community located 10 miles away has just sold its last unit, and residents are now moving in. Knowing that baby boomers make up 25% of the population, you realize that opportunity for growth is there.

2. Once your target is defined, describe two ways how you will best service these customers through the pre-transaction, transaction and post transaction process?