Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

You are the new revenue manager at the Anderson Hotel. You have been asked to revaluate the competitive set for the hotel. Your hotel

image text in transcribed

You are the new revenue manager at the Anderson Hotel. You have been asked to revaluate the competitive set for the hotel. Your hotel is a 350-room 3-star hotel that is heavily leisure but also attracts transient business customers. You have the following potential hotels to select from for your competitive set. Select three competitors from this list and provide your reasons for selecting these as the most appropriate hotels to benchmark of: Hotel A: 775-room 4-star hotel one block from your hotel. 60% group hotel with 55,000 square feet of meeting space. Hotel B: 125-room 5-star boutique hotel across the street from your hotel. Strong transient base. Retail rates average $100 to $125 above your hotel. Hotel C: 300-room 3-star hotel 2 miles from your hotel. Similar type of customer base but different corporate demand generators. . Hotel D: 500-room 3-star branded hotel 4 blocks from your location. Very strong brand loyalty program that gives them a significant distribution advantage over your hotel. Hotel E: 425-room 3.5-star historic hotel. three blocks from your hotel 40% group mix. Also strong in leisure transient. Hotel F: 280-room 3-star hotel. One mile from your hotel. In a less desirable neighborhood than your hotel, more remote from the major demand generators in the market. Which 3 hotels would you select for the competitive set? (And why?)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Intermediate Accounting

Authors: Kin Lo, George Fisher

Volume 1, 1st Edition

132612119, 978-0132612111

More Books

Students also viewed these Accounting questions

Question

What kind of financial pressures can an LBO cause?

Answered: 1 week ago