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You are the new sales manager at Acme Imports. You have to determine which pricing strategy; skimming or penetration, will result in the greatest profits.
- You are the new sales manager at Acme Imports. You have to determine which pricing strategy; skimming or penetration, will result in the greatest profits. You have been given the Product Cost (CAD) $9.30 , Skimming Retail Price (CAD) $31.59, Skimming Sales Forecast (Units)1090, Penetration Retail Price (CAD) $15.60, and the Penetration Sales Forecast (Units) 3160. You need to calculate the margin % for the two strategies, the gross margin dollars for each strategy, and which strategy will provide the greatest gross profit. (Gross profit is profit before SG&A expenses.)
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