You are the newly appointed junior marketing associate at Tesla Motors. Your boss, the brand manager, decides to test your "smarts" by asking you to explain how marketing research can be used to increase the validity of the perceptual map that will be used for the firm's brand positioning and strategic marketing exercise. Prepare a short but compelling written response for your boss that answers her question. Your response should also illustrate your knowledge of how a perceptual map can be used to impact marketing actions. Paragraph V BIU- A EQ /